A 3rd-party crowd-sourcing mobile app that improves the working experience of DoorDash drivers (called Dashers) by saving them from excessive wait times at restaurants
Overview · Research · Ideation · Design · Iteration · Outcome · Reflection
Oct 2020 - Dec 2020
1 UX Designer, 1 UX Researcher, 1 Data Scientist
Figma / Miro / Qualtrics / StoryboardThat
- Planned the research, took full charge of archival data analysis, contributed to the survey questionnaire, and clarified pain points and user needs through persona and journey map.
- Organized the brainstorming session, advocated for concept testing before moving to the design stage, and created storyboards for concept testing.
- Converted insights into wireframes, conducted usability studies, iterated based on user feedback, built hifi prototypes, and established a design system.